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Renewing EU and US Soft Power in Central Asia


EUCAM Commentary No. 18 by Marlene Laruelle and Eric McGlinchey, October 2017

Western influence in Central Asia is at an all-time low. Public opinion surveys in Kazakhstan and Kyrgyzstan demonstrate that perceptions of the EU and US are eroding. What is driving low EU and US favourability? How can the EU and US remain relevant in Central Asia? And what role should soft power play in renewed EU and US approaches to Central Asia?

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